Peugeot requires its contract holders to adhere to certain 'Corporate Identity' standards, in relation to the outside and inside appearance of its premises. Peugeot strongly recommends that candidates invest in the 'Blue Box' programme, which has been specifically designed to help maximise the visual appeal of the premises and to provide an environment in which customers feel welcome and at ease. Upon applying to represent Peugeot, a member of our Network Facilities and Identification department will discuss your individual circumstances.

The Blue Box concept brings together all the activities that a dealership handles:  sales, after-sales, used cars, spare parts.  Everything is designed to make the customer's visit easy and to encourage a different kind of business relationship.  A simple pathway guides the client through the products and services that the Brand has to offer.  The aim is to create a space that is welcoming with a very strong identity.  Peugeot Values are everywhere to be seen, and the 'Blue Box' concept harmonises both exterior architecture with interior layout.  Launched in 2001 and already used in over 50 countries, today the concept is behind the design of almost 2000 points of sale across the world.